Europa International was established in 2009, and is fast becoming a dominant leader in the Bitters Market coupled with our capabilities to develop, produce, market and export unique liquor products to established markets in Australia and across the globe.
The key issue experienced by our targeted customer group is the need for a beverage brand that they identify with personally. They are seeking a spirit that fits with mixers and cocktail recipes.
This unique capability has been used to develop our portfolio of products. Following in-depth market research and testing out our range of products includes: Bitters, Vermouth, Vodka, Gin, Rum, Syrups and Spice Extracts.
We aim to become a dominant player in the liquor industry by building a portfolio of brands across most alcoholic beverage categories in the spirits category.
Europa International has been developed with a core focus on the customer. Before developing our products, we focused on identifying the key value drivers for the Australian handcrafted Spirits customer segment.
To succinctly state how we provide value to our customers, we have developed a value statement that takes into account our positioning and broader business strategy within the marketplace:
“To Offer a premium quality beverage experience as a result of our unique, innovative recipes and manufacturing process which showcases Australian ingredients.”
The team is led by Raj Beri, Managing Director whose role it is to guide the growth of the business through product formulations, market testing, product launches and forming distribution partnerships with key global players. Through his extensive network knowledge and success in brand development, has created a highly valuable brand in the market .
Meena Beri - Finance Director.
Nicholas Button, Operations and Production Manager,.
Currently our production staff, including our highly experienced Production Manager, Mr Nick Button have over 60+ years of alcohol manufacturing and beverage industry combined experience. Our high will recruit and train production staff, specify and manage an appropriately designed facility to enable compliance with local and export standards.
Steven Dixon, Admin, Supply Chain ,Quality Assurance, Compliance and Logistics Manager, ensures that the facility operates effectively and efficiently by managing staff schedules and supporting services for operational efficiencies. To maintain and manage the relevant Industry Management and Regulatory Compliance Programs to ensure and protect the operation of Europa International Pty Ltd and it’s customers.
We understand that Europa International does not operate in isolation, we require active engagement with existing industry participants. Our selection of potential partners for the development of Europa International is critical to influence our customers to engage with our products. We have carefully selected partners that will reflect and support our market positioning.
Specific skills and organisational capabilities are required to effectively deliver on our value proposition. These capabilities will be the focus of future recruitment activities.
We see our critical business capabilities as:
· State of the Art Manufacturing Facility
· Liquor Manufacturers License
· Research & Development and Product Innovation
· Marketing and Brand Development
· Distribution Partner and Network Development
We have worked hard to assemble as many as possible of these capabilities into the organisation to date and the focus of our development path will be to acquire outstanding resources to fill any capability gaps.
EUROPA GROUP29 Anvil Rd, Seven Hills, NSW 2147P: 1300 377 737
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